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SEO Consultant & Content Strategist specialising in purpose-driven brands


A holistic approach to online visibility that goes beyond keywords

SEO consulting & customer focussed content

Hi. I’m Leanne Summers, a friendly, easy-going Australian SEO Consultant and Content Strategist. 

I help business owners amplify their online presence that converts lookers to bookers through

  • SEO Consulting
  • SEO Coaching
  • Topical Authority 
  • SEO Content 
  • SEO Copywriting 

that builds trust and positions you as the authority on your topic.

All without sacrificing your values to keyword-stuffed content that sounds nothing like you. 

SEO is more than keywords on a page

Keywords are important, but they aren’t the cornerstone of SEO. Google can understand context now and search phrases relate to a bazillion different topics.

When your content satisfies search intent and leads customers on a buying journey through trustworthy content and other SEO signals, you’re a winner.

And that’s my jam.


If you’re looking for someone to cut through the search engine optimisation and digital marketing noise – and deliver results with integrity, I can help.

No slimy pitch, no dodgy tactics and definitely no “page 1 in a day” promises. You’ll need to go elsewhere for that. 

 Find your customers

How I help

SEO Check Up


Get clear on where you are now.

The SEO Day Spa. A full workover delivering a detailed SEO status report and action plan.





Check my site<a/a>

SEO Friendly Website Copywriting

The buying journey


Your message, my words and all the SEO love. Be unmistakably you (and make the sales).



4 pages + contact

From 3197

 Find out more

Topical Authority Clusters

Own your brand topic 

A topical cluster plan to position your brand as the authority in your business area.

10 comprehensive content briefs, including headings, questions, semantic entities and keywords.

From 1497

Rank for your topic

About Page Copywriting

The money page

The second most visited page on your site.

Establish customer cred and show Google your E-E-A-T.

Your experience, expertise, authority and trustworthiness.

(Cos E-E-A-T matters)

 From 800


SEO-friendly, Google lovin’ website words putting you in front of your ideal clients.

relax, you’re in the right place

Sound familiar?

You’re writing blogs and creating content hoping someone, somewhere might see it

Your website looks sad and sleepy and no one can find you on Google

You’re lurching from one marketing idea to another, hoping something will stick

You’re struggling to find the perfect words that make your business stand out

Leanne Summers SEO Copywriter logo


SEO Copywriting Services Lawyers Design School
SEO Copywriting Services for Julie Wilhite Education
SEO Copywriting Services for Lisa Galea Consulting
SEO Copywriting

You’re a bright spark. It’s time to harness the power of SEO, get clear on your message and reach your people

Hi, I’m Leanne Summers

SEO wordsmith

I help heart-centred business owners like you reach their next stage of growth and connect with exactly the right customers. I’m not keyword obsessed, I’m topic obsessed – because when you own your topic, you’re front of mind.

You’ll get compelling SEO website copy, and build your authority with content clusters. You’ll massage loyal fans with soft, warm word cuddles and build empathy and trust with your ideal customers.

In my previous life, I was a commercial lawyer. I wrote words no one wanted to read. (Things have changed now.)

Lawyering did teach me how to research and dig until I found the right answers.

I apply the same approach to your copy and SEO strategy. It’s topic-driven and human-focused.

SEO Copywriting Services Leanne Summers

Leanne is so much more than just a copywriter. Leanne makes my thoughts fly with her words and I can warmly recommend her services.

Hannele Korhonen

Owner, Lawyers Design School

Leanne was easy to work with – from quick turnarounds, lots of research to truly understand my brand and then created inspired + thoughtful content.

Julie Wilhite

Owner, Julie Wilhite Education

Leanne took the time to get to know me, my business, what makes me money and what I want my customers to do on my website.

Carolina Herrera

Owner, Casa Herrera

the time is now

Lets make it happen

How it works

Leanne Summers SEO Copywriter Icon


Hit “Book a call” or send an email. We’ll bond on Zoom and you’ll tell me what you need.

Ballpark figure if I can. If not, I’ll need more info. 

Leanne Summers Action Plan


You’ll get an action plan and quote lickety-split. Secure your spot in my copy calendar by paying a 50% commencement fee.

It’s time to make magic.

Leanne Summers SEO Copywriting Action Plan Icon


We complete an in-depth copywriting brief so I’ve got the good juice.

Then I’m researching, digging & curating your SEO strategy. 

Leanne Summers SEO Copy for corporate escapees


I’ll hit the keyboard and create the SEO-rich words your customers will love.

Once you get the copy, you have two free rounds of revisions to make your words just right.

grab your free SEO fundamentals checklist & gear up your seo

Get your website in SEO shape with an SEO spreadsheet that won’t send you to sleep.

Follow the no BS instructions to fill in any gaps and move forward with the confidence you’ve got your SEO bases covered. 

Grab it now.




SEO is short for Search Engine Optimization – boosting your website’s visibility in organic (unpaid) search results. Want to know more? Here’s some light reading on SEO fundamentals. 

English, please? It’s about telling the search engines what your site is about, and coupling it with tantalising words that answer reader questions. Tick both boxes and you’re on the way to appearing higher in the search results.

A whole lotta science, data, research and consumer psychology all popped into a cocktail blender producing a tonic of words your readers will love and Google adore.

SEO copywriting infuses the techy SEO elements with carefully curated website words that tick all the Googly bits and keep your readers eager for more.

Once implemented, your SEO is evergreen and a key pillar of your digital marketing.  Unlike paid ads, SEO doesn’t stop once you stop dishing out the moola. Your biz bestie for life.

All done for you. Cocktail anyone?