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Leanne Summers

What the fudge is

an SEO Copywriter?

You’re amazing

Hi, I’m Leanne

You’re wondering what the feck I can do for you.

I help purpose-driven female entrepreneurs, like you, connect with your dream clients, and reach your next stage of biz growth, through words.

Words? Pfft. I hear you.

If you’re struggling to find your voice and reach your people, let me help you through SEO friendly, ick-free, irresistible website copy, sales pages and email sequences written in your brand voice.


Here’s the thing. Humans connect with humans, not products and services.

Words build connection. Words giving your people the “OMG, you’re talking to me” feels.

No meaningful connections? No sales.

That’s why you’re here, right?

Your brand voice is your brand DNA, your secret juju, your trust magnet, selling what you’re offering

Leanne Summers SEO Copywriter Logo

what brand strategy means to me

Your brand voice and your people

Knowing your audience
The words your people want to hear (and when)
What you stand for, your mission, your story
Your messaging
Your positioning
Your vibe
Your personality
Your voice

Get clear on expectations

What is my brand?

It’s the impact or lasting memory you make with every person who interacts with your business.

Powerful shiz, right?

data driven results


Glad you asked. It’s copywriting written to sell without sounding salesy.

Cos, ya know, salesy.

It’s about getting inside the head of your reader to understand the conversations they’re having. Then writing sales copy that speaks directly to their problems, needs and desires.

And get them to do what you want them to do. Magic, right?

research driven results

So what about SEO?

It’s short for Search Engine Optimisation and as dry as it sounds.

You don’t have time to read the ins and outs of the 200 + factors Google uses to serve up its search results. But I’m happy to bore your socks off if you want.

I take care of ticking the SEO boxes through intensive keyword research, then infuse your site with SEO goodness to delight the Google Goddesses.

juicy details

Well, look you at you, you read to the bottom

I may be the SEO Copywriter for you.

Here’s a bit about me. Ten years ago, I had a massive brand fail. I was a ruthless corporate lawyer with all the trappings.

My husband and I enjoyed all the “things”. Lived on the coast, had the money and the fridge full of Moet. We took the vacays. We indulged in long brunches and hosted boisterous dinner parties.

Our friends thought we were successful. I didn’t.

I did the deals, the due diligence and the research. It taught me to dig hard, and in the process, I discovered the power of brand strategy. All the successful businesses, big or small, had one.

My brand was a disaster. Strategy? Crush or be crushed. My colleagues called me “The Toe Cutter” and worse. And it set me on a quest to find my soul.


Not long after, the “perfect” life in Australia was gone. I convinced hubby to move to Vietnam, with five suitcases and a mission. A crazy quest for a simpler life with meaning and purpose.

Why? I was miserable. I felt devoid of soul, my heart and my meaning. Sense of humour? Um, left the building.

Fast forward ten years, the Toe Cutter is gone, I’ve found my soul, love the woo woo, and I help amazing women like you build empires through words.

And I use my writing to write words people actually want to read.

I chose Leanne because I fell in love with the words used on her own website and social media. After a quick chat with her over the phone, I knew right away that she was ‘The One’.   Leanne blew my expectations and is a very professional copywriter.

Shannon Berg

Isla Dream Prints